What was covered each week.
Week One. - Selfie
Lecture - The lecture this week explored; The module overview, an introduction to Social Media Production and how it shall be studied. We also looked at the co-teaching tasks which students perform in labs and tools to enhance them, such as Pechakusha.
Lab - The Selfie, started to look at the reasons for this phenomenon and personal views upon it. We also had a more thorough introduction to the co-teaching tasks and the module Wiki where work can be posted and viewed by all.
Week Two. - Selfie, 'social' in social Media
Lecture - "Well, how did we get here?"
This week the lecture explored the 'social' in social media, what is it and how has it developed? How to create emotional links between the products and people, a major selling technique. - Showed with the paper airplane, AIRBNB.
Advert was created linking vine and twitter.
Digital Storytelling.
Tim Berners Lee.
New Media = Digital Media.
New Media / Web 2.0
Why do/how do people participate.
Lab- Continued on work with Selfie.
Recieved feedback.
Week Three. - Social Media Producers.
Lecture - What is social Media Production?
Hipsters used as an example throughout.
Rorty and Jenkins quotes.
Who are the social producers?
Subcultural Analysis. - Celot, Bauman and Donkis, Beckett, Dewey, Goffman.
Lab - Explanation of coursework,.
Purpose of Social Media Production.
Preparation for real world.
Homework to explore points on different media.
Digital Identity.
Week Four. - Digital Literacies, culture.
Lecture - Digital Literacies and Participatory Culture.
Capable for what?
Tools for what?
The long revolution.
New Capabilities.
Attention.
Critical Capabilities.
Sociability
Producerly capabilities
Cultural Value.
High Vs Mass Vs Popular Vs Social Culture
Mass media
Pop culture
Social Media
Skeuomorphism.
How do we know we have the correct tools/what are they?
Literacies or capabilities?
What skills and capabilities do we need to be– Sociable; producers; attentive; critical
Lab - Blog posts/video reviewed
Discussion
Information on co-teaching tasks.
Week Five. -Spreadable Media
Lecture -Spreadable Media.
Spread flow chart.
Viral vs Social Media.
Stickiness - what is it? Effects - using website as example.
Unified vs Diversified experiences.
Pre-structured interactivity vs open ended participation.
Attracting and Holding vs motivating and facilitating sharing.
Meaning and Cultural Value
Critical Enterprise.
How to ask good questions.
Lab - Recap lecture
Look at own experience of what is shared ( spread) over social media
Discussion - worth/value, why do people share, family/friends or less personal links.
Networked culture.
Teaching and Learning Points.
Self Evaluation.
As I had no studied this module last year it was relatively new to me but I feel like I've gotten into the rhythm of it quite quickly and enjoy looking at the psychology and sociological reasoning behind some aspects.
What can I do differently to improve?
-Look at lab sheets before the lab to prepare
-Ensure I always follow up on things mentioned in labs
-Make more constructive lab notes in my notebook, so they are clearer when looking back
Friday, 1 November 2013
Thursday, 31 October 2013
Participatory culture.
This was the topic for this weeks lab, and I found it very interesting so this a is quick post to go over the main points.
Participatory Culture,
The first hint of Web 2.0 is in the title itself, 'Participatory' which is the very thing it strives for and social Media has opened the doors wide for audience members and users to participate, to have their voices heard in a way not done in traditional media.
Of course, that brings us to the 'culture'.
A dictionary definition of culture is -
noun
Culture is a word we identify with people, as described. There are cultures all over the world, conflicting and complementary ones, they represent religion, beliefs, etc...
But how does culture fit into the world of Social Media?
Perhaps the most important word, and in regards to social media, we can take from the official definition is Collectively.
Social Media, and all in Web 2.0 Rally around the want of a collective, enagaged audience, with the opportunity to make their opinions heard. It breaks down the barriers between producers and consumers.
Collectively, Social Media connects us, that it the aim of all social media platforms, from Facebook to Twitter to Pintrest. And even though all have differences in what can be shared, they all form an online communitty, be it friends, people who enjoy the same images as you or you can even link to companies, businesses and celebrities.
Youtube is one of the best examples of this participatory culture, endorsed by many Social Media studiers. It allows you to uploads your own work (if wanted) receive comments, thumbs up or down, you can grow a large fanbase with comments letting people get back in touch, give you feedback and perhaps influence future work.
term that is
Participatory Culture,
The first hint of Web 2.0 is in the title itself, 'Participatory' which is the very thing it strives for and social Media has opened the doors wide for audience members and users to participate, to have their voices heard in a way not done in traditional media.
Of course, that brings us to the 'culture'.
A dictionary definition of culture is -
noun
- 1.the arts and other manifestations of human intellectual achievement regarded collectively."20th century popular culture"
synonyms: the arts, the humanities; - 2.the ideas, customs, and social behavior of a particular people or society."Afro-Caribbean culture"
synonyms: civilization, society, way of life,lifestyle.
Culture is a word we identify with people, as described. There are cultures all over the world, conflicting and complementary ones, they represent religion, beliefs, etc...
But how does culture fit into the world of Social Media?
Perhaps the most important word, and in regards to social media, we can take from the official definition is Collectively.
Social Media, and all in Web 2.0 Rally around the want of a collective, enagaged audience, with the opportunity to make their opinions heard. It breaks down the barriers between producers and consumers.
Collectively, Social Media connects us, that it the aim of all social media platforms, from Facebook to Twitter to Pintrest. And even though all have differences in what can be shared, they all form an online communitty, be it friends, people who enjoy the same images as you or you can even link to companies, businesses and celebrities.
Youtube is one of the best examples of this participatory culture, endorsed by many Social Media studiers. It allows you to uploads your own work (if wanted) receive comments, thumbs up or down, you can grow a large fanbase with comments letting people get back in touch, give you feedback and perhaps influence future work.
term that is
Wednesday, 23 October 2013
What is social media production?
Social Media Production has had many different definitions and they seem to vary almost person to person. beliefs and time play a large issue in how the individual involved views them.
Originally the dominant form of receiving information was through Mass Media, television, newspapers etc... aimed to get necessary information to the masses whilst also entertaining, advertising. The downside of this was the lack of communication between seller and consumer and to have the audiences voices heard, this has changed dramatically over the years, especially with the uprising of Social Media.
Social Media has of course come around through the development of technology, primarily computers and the internet, allowing people all over the world to be connected instantly.
In the same way as the mass media, Social Media has developed to keep people up to date, to let them access the news, entertainment etc... But the main difference is interactivity, a main component in Web 2.0. Social media allows people to correspond, share opinions, to comment on posts (Facebook) to like and share photographs, leading to the rise of the selfie, most predominantly seen now on Instagram.
In this day and age of technology, so much personal information is stored online, and through these social media platforms, it has to assumed that ALL of us are in some way a social media producer.
But, this of course depends on your definition of the phrase, is it someone who uses social media? Who shares things with friends and likes comments on facebook. Or is it still reserved for someone who uses it as a job, to get attention for a business, a celebrity, do you have to be paid and professional to be a social media producer?
My role/place in traditional media is small and growing less. As a consumer I will still go and watch films and the news, I will still read newspaper. But all of this is tinged with social media, I follow the BBC on twitter to keep up with news, I have the app for several newspapers on my phone giving me access whenever. So I feel as Social Media develops and more people become involved this role will lesson. After all, I will even discuss lessons in more traditional media, post production for example with tutors OVER social media platforms.
My role in social media how grown massively over the last few years. I do, as a I saw a lot of things I used to do with traditional media through social media. I read news articles online, I shop online, I share images, talk to my friends on facebook and twitter. A lot can be done so quickly and easily, providing you have the internet that some aspects of traditional media seem to be more of a specialty, not needed but to keep that traditional edge some crave.
Branding oneself is a massive need in new and social media. To develop a career you need to be a brand, so consumers are aware of what to expect and most importantly, you look professional and original. Social Media plays a huge roll in this, linking producer to consumer, allowing feedback and also a sense of fame that will help their career. For example, Singers will often use twitter to form a 'friendship' with their audience, to sell records etc... And I know this is someone that is very important, in this day and age you need to have an online presence as much as a real life one as so much relies on peoples opinion of you as much as your talent and more and more production is arranged over social media forums.
In the workplace in general little has changed since it was prominently traditional media, you must always show enthusiasm, the want to learn new skills. You must be willing to approach people, to network and get your name out there, (this was something that has been drilled into our heads during Entrepreneurship) You have to be known, hence the brand management.
I also expect long hours, traditional in the media business, travelling, to have deadline, stress but to push through it, know to plan well and work to this plan, to schedule and keep to it.
The advice I have been given is crucial and extraordinarily helpful. I wasn't sure what to expect starting this course and aiming to enter this area but it is different to how I had expected. Everything is far more technical and less glamorous, fitting the stereotype of a media producer almost. But, I have learnt quickly about the amount of work and research needed, to try new things and push yourself, being willing to work your way up. This advice has been invaluable.
•What is being produced in social media production?
Almost all businesses and companies now have a social media sector, a page on Facebook, a website open to comments, a twitter page etc.. Social Media is everywhere and everything. There are millions of people connecting on these forums, talking with producers, other fans, creators and getting much more done and their voices heard than in years passed. Almost everything seems to be linked to some source on the internet, some form of social media.
It has created the chance for people to have their say, to develop a career over social media or enhance someone else's, the interactivity itself has made a huge change in how businesses market themselves and portray themselves to the consumer and this can be seen everywhere.
Social Media produces a lot of the things we see on a day to day basis and we add to this, we upload so much and discuss almost anything. Social Media is the new normal, and is a part of everything.
My short video going over the main points of each question.
- http://www.youtube.com/watch?v=fuDcUwgfedI&feature=youtu.be
Thankyou
much love x
•What
was/is the purpose of media production?
•What
is the purpose of social media production?
In the same way as the mass media, Social Media has developed to keep people up to date, to let them access the news, entertainment etc... But the main difference is interactivity, a main component in Web 2.0. Social media allows people to correspond, share opinions, to comment on posts (Facebook) to like and share photographs, leading to the rise of the selfie, most predominantly seen now on Instagram.
In this day and age of technology, so much personal information is stored online, and through these social media platforms, it has to assumed that ALL of us are in some way a social media producer.
But, this of course depends on your definition of the phrase, is it someone who uses social media? Who shares things with friends and likes comments on facebook. Or is it still reserved for someone who uses it as a job, to get attention for a business, a celebrity, do you have to be paid and professional to be a social media producer?
•What
was/is your place/role/function/identity within traditional media?
•What
is your place/role/function/identity within social media?
•What
have you been told about what you need to prepare for if you are going to work
in the media industries?
Branding oneself is a massive need in new and social media. To develop a career you need to be a brand, so consumers are aware of what to expect and most importantly, you look professional and original. Social Media plays a huge roll in this, linking producer to consumer, allowing feedback and also a sense of fame that will help their career. For example, Singers will often use twitter to form a 'friendship' with their audience, to sell records etc... And I know this is someone that is very important, in this day and age you need to have an online presence as much as a real life one as so much relies on peoples opinion of you as much as your talent and more and more production is arranged over social media forums.
•How do you feel about this advice?
In the workplace in general little has changed since it was prominently traditional media, you must always show enthusiasm, the want to learn new skills. You must be willing to approach people, to network and get your name out there, (this was something that has been drilled into our heads during Entrepreneurship) You have to be known, hence the brand management.
I also expect long hours, traditional in the media business, travelling, to have deadline, stress but to push through it, know to plan well and work to this plan, to schedule and keep to it.
The advice I have been given is crucial and extraordinarily helpful. I wasn't sure what to expect starting this course and aiming to enter this area but it is different to how I had expected. Everything is far more technical and less glamorous, fitting the stereotype of a media producer almost. But, I have learnt quickly about the amount of work and research needed, to try new things and push yourself, being willing to work your way up. This advice has been invaluable.
•What is being produced in social media production?
Almost all businesses and companies now have a social media sector, a page on Facebook, a website open to comments, a twitter page etc.. Social Media is everywhere and everything. There are millions of people connecting on these forums, talking with producers, other fans, creators and getting much more done and their voices heard than in years passed. Almost everything seems to be linked to some source on the internet, some form of social media.
It has created the chance for people to have their say, to develop a career over social media or enhance someone else's, the interactivity itself has made a huge change in how businesses market themselves and portray themselves to the consumer and this can be seen everywhere.
Social Media produces a lot of the things we see on a day to day basis and we add to this, we upload so much and discuss almost anything. Social Media is the new normal, and is a part of everything.
My short video going over the main points of each question.
- http://www.youtube.com/watch?v=fuDcUwgfedI&feature=youtu.be
Thankyou
much love x
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